SERVICES
SPONSORSHIP & ACTIVATION
Connect with the right athletes, events, and communities – and create partnerships that actually mean something.
Too many sponsorships end up feeling transactional with a logo on a poster and a hashtag thrown onto a feed. The result?
- The community doesn’t care.
- The athletes don’t feel connected.
- The brand misses the chance to build loyalty and impact.
In action sports, authenticity isn’t optional: it’s everything.
Your partnerships deserve to stand for something real.
HOW CAN WE HELP
WE Help brands, events, and athletes create sponsorships that matter by connecting the right partners and building real, resonant campaigns.
We help brands move beyond logo placement by creating authentic stories and activations that deliver value to the culture, and real results for your business.
From finding the right athlete or event, to crafting stories that inspire and campaigns that activate your audience, I make sure your investment delivers meaning, value, and long-term growth.
HOW IT WORKS
From press releases and media kits to social content plans and post-event reports, I support the entire amplification cycle – so your content works as hard as your crew did.
PARTENRSHIP STRATEGY
Identify the right athletes, events, or communities that align with your brand’s values and goals.
MATCHMAKING & NEGOTIATION
I write and distribute press releases, coordinate media coverage, and prepare media kits to get your story picked up.
ACTIVATION PLANNING & EXECUTION
Design and produce content-driven activations that go beyond exposure, creating real engagement with the community.
CONTENT CREATION & STORYTELLING
Photo, video, and written storytelling that captures the partnership authentically and shares it with the right audiences.
IMPACT REPORTING
Post-campaign reports that highlight reach, engagement, brand lift, and cultural value, for internal use and future pitches.
CUSTOM TEAM BUILDING
For bigger projects or speficic needs, we ssemble a team of creatives (photo, video, copy) to execute activations that are as real as the partnerships you’re building.
TESTIMONIALS
WHAT THEY SAY
I have had the privilege of working with Alba for years, and during this time, she has consistently demonstrated an extraordinary level of professionalism and expertise.
Her ability to manage projects with precision, her commitment, and her keen attention to detail make her an invaluable asset to any team. Alba not only brings knowledge and experience but also a positive and solution-oriented mindset that inspires those around her.
ANDER ORDOÑO, MARRAMEDIA
Alba’s workshop was truly eye-opening. She brings a unique perspective from having worked in so many areas of the action sports industry, not just as a photographer, but also from the other side of the media equation. One of the biggest takeaways for me was her approach to pitching magazines; I had always focused on news angles, and she helped me see entirely new possibilities. The three words I’d use to describe the session: motivation, energy, and resilience. Alba made it easy to follow along and kept the conversation inspiring throughout.
DOBLE JOTA, SPORTS MEDIA CONGRESS
