ABOUT US
BEYOND ACTION
At TweakIt Media, we believe small tweaks can lead to big shifts.
Founded by Alba Pardo, together with Stella Pentti, Tweakit Media helps brands, athletes, and events tell authentic stories, build real audience connection, and boost sponsor value, all while staying true to the culture of action sports.
With more than three decades of combined experience in the action sports industry, from producing high-quality content to managing media teams and shaping brand narratives, we saw a clear gap: incredible experiences were being created, but the stories weren’t captured, crafted, or circulated to their full potential.
MEET THE TEAM
We’re a team of media producers, editors, PR specialists, and brand strategists who live and breathe action sports. With expertise across storytelling, partnerships, and content strategy, we tweak every project to move audiences and deliver lasting impact.
Media Producer & Strategist
Alba Pardo
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Media producer and strategist with over a decade of experience in action sports storytelling. Specializing in media production, editorial content, and strategic planning to help brands, events, and athletes grow their impact and strengthen community connection.
Editor and PR specialist
Stella Pentti
Editor and PR specialist with a strong background in media relations, brand communications, and editorial production. Focused on helping action sports brands craft clear, authentic stories that connect with the right audience.
TweakIt Media is here to bridge that gap. We don’t reinvent what makes you great – we fine-tune it.
With smart content strategy, authentic media production, and meaningful sponsorship activation, we help turn raw moments into long-term movements. Whether you're an event looking to translate energy into long-term audience growth, a brand seeking deeper cultural connection, or an athlete building a sustainable career, we're here to tweak the story and move the community.
OUR VISION
To create a future where action sports media is honest, community-led, and culturally rooted.
We envision a space where brands grow by telling real stories, supporting real athletes, and earning real trust through purpose-driven media.
OUR MISSION
You’re already building something great.
We’re here to make it unforgettable.
We’re here to support people and projects that care about the future of action sports – and want to build it with integrity. We partner with purpose-driven brands to help them grow, thrive, and maximise the visibility of their everyday work.
Whether you're organising a competition, shaping a brand, or telling stories that deserve to be heard, we’re here to help you do it with clarity, creativity, and a solid media strategy behind you.
AMONG OUR CLIENTS
